Brand Portfolio Management: The FMCG Persepective

Autor:
Verfügbarkeit:
Auf Lager.
Artikelnummer:
1171730
  • Produktbeschreibung

    Brand Portfolio Management: The FMCG Persepective

    India s economic growth in last decade surprised the world in many facets. Accelerated economic growth coupled with globalization impact, made India a destination of curiosity to the business people, anthropologists, politicians and other professionals of the world. FMCG is fourth largest sector in the Indian economy is all set for 16% growth during last couple of years and CRISIL has anticipated that FMCG sector will touch around Rs. 140000 crores by 2015. Further a step ahead, today most of the companies in India have brand portfolio catering to the needs of different segment of society. Indian customer is facing skeptical situations in day to day life because of influx of branded variants. The concept of rationalization of brand portfolio emerged amidst the discussion of brand portfolio management. Indian corporate are still at nascent stage of brand portfolio management. Rationalization of brand portfolio is necessary with the view that tail brand are eating significant resources of the company and give poor returns. Further the redundant brands cause lot of time and efforts of management, this apparently shows the need of brand portfolio Rationalization for FMCG sector.
  • Zusatzinformation

    Autor
    Bindung
    Taschenbuch
    Verlag
    LAP Lambert Academic Publishing
    ISBN / EAN
    9783659206603
  • Sie könnten auch an folgenden Produkten interessiert sein

    Art.Nr. 397971

    gingembre - sugar & spice en 80 façons

    26,90
    Art.Nr. 395732

    Clark,A.:Qi Gong

    6,95
    Art.Nr. 1990589

    Truck Sport Book 2006

    26,90
  • 0 Kundenmeinungen

    Schreiben Sie selbst eine Rezension

    Ihre Meinung interessiert uns – und hilft anderen Kunden bei der Auswahl.