Social Marketing & Tobacco Consumption Control

Verfügbarkeit:
Auf Lager.
Artikelnummer:
1174230
  • Produktbeschreibung

    Social Marketing & Tobacco Consumption Control

    When the world talks about Food and Beverage Industry as the biggest of all the industries, in reality it doesn t include the oral intoxicants as food. In the Indian context this is the biggest tragedy at Macro Economy level, covering more than 10% of the G.D.P. per year and causing more than 10 Lakhs of human lives to pass away every year. Role of Social Marketing, Advertising and Strategic Action Plans has a lot to contribute in observing a tobacco free society. These success factors are proposed through micro and macro research in this book Social Marketing & Tobacco Consumption Control .
  • Zusatzinformation

    Autor
    Bindung
    Taschenbuch
    Verlag
    LAP Lambert Academic Publishing
    ISBN / EAN
    9783659202605
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