Despite the economic, political and tourist significance of the hallmark events relatively little research has been undertaken on the potential impact of these events. This book follows Ritchie's (1984) call for the further assessment of the impacts of hallmark events by conducting a survey into the South Korean hotel industry's perspectives of the 2002 Football World Cup. To achieve the objectives of this book, the general managers and managing directors of 461 member hotels of the South Korea Hotel Association were approached to participate in the study and were provided by mail with a survey. Two hundred seventy-seven replies (64.3%) were received. The research findings suggest that co-hosting the 2002 World Cup is perceived by the Korean hotel sectors as generating significant benefits. However, the perceived vary at different levels according to the individual hotel, to the city/town and the nation. These impact issues will be further examined following after the 2002 FIFA World Cup. This book should be required reading for all those interested in mega-events, such as the Football World Cup and the Olympic Games including academics, stakeholders and practitioners alike.