Corporate Social Responsibility: Strategic Management and Performance
This book provides valuable insight for practitioners and academics alike regarding the complex topic of CSR. Practitioners (managers, executives, consultants etc.) are recommended to start with reading chapter six and then probe deeper into each corresponding section pending on their field of interest. Academics will find a refreshing insight into best practices of some of the best firms in the world whether you search for industry leaders or top-performing CSR providers, while research students can learn from how the structure of a dissertation can support the research components. The author's motivation is to provide true valuable advice to business leaders and executives as firms indeed invest in CSR with a strategic intent they intend to gain from. The investment outcomes are described in terms of competitive advantages, reputation and market risks reduction in support of financial performance. However, the author's latest research put these intangible benefits under one corporate umbrella protecting the firm by mining and utilizing reputation capital.