Strategic Management and Corporate Entrepreneurship
WHY ARE SOME CORPORATIONS SUFFERING FROM STUNTED GROWTH AND CATASTROPHIC FAILURES WHILE OTHERS ARE ACHIEVING SUSTAINABLE PERFOMANCE IN TODAY'S HYPER-COMPETITIVE GLOBAL ENVIRONMENT? This book addresses this fundamental question by exploring the relationship between Strategic Management practices and Corporate Entrepreneurial Orientation. The significance of this subject today is best captured in observations made by Morris, Kuatko & Covin (2008) - "Never before have incumbency and past experiences been worth so little. No longer does company size matter, being resource rich is hardly a guarantee of market performance. The riskiest strategy of all is to pursue business as usual. Firms that are more adaptable, flexible, fast, aggressive and innovative are better positioned not only to adjust to a dynamic, threatening and complex external environment, but to create change in that environment. [They] define themselves as agents of change, leading customers instead of following them, creating new markets and rewriting the rules of the competitive game". The age of "Too big to Fail" is over and the future for business corporations is in organic Organisational Entrepreneurship.